# WRA case study: Dutch city bikes built in India > How SourceSquid specified Dutch city bikes with a Ludhiana maker for WRA, a Dutch client: BOMs, ISO 4210 and ISO 8098 compliance, 85% SKD packing and FOB Mundra. Source: https://sourcesquid.co/clients/wra/ Case study · Sourcing # Dutch city bikes, built in Ludhiana. SourceSquid developed city bikes for the Dutch market with a manufacturer in Ludhiana, Punjab, India’s bicycle capital, for WRA. We wrote the specifications and bills of materials with the factory, managed the quotations and set up export packing, with compliance built into the specification from the first line. [Start a program like this](https://sourcesquid.co/start/?from=case-wra) [All case studies](https://sourcesquid.co/clients/) 3 models specified 85% semi-knocked-down FOB Mundra to Rotterdam Netherlands · City bikes for the Dutch market **WRA** * City bikes * ISO 4210 * ISO 8098 * REACH and PAH * SKD packing * FOB Mundra The brief ## What the client asked for. WRA, based in the Netherlands, brings bicycles to the Dutch market. Dutch riders expect a proper city bike: upright, low-maintenance and made to live outdoors. The brief was a range built in India to that standard: two adult city bikes and a kids’ bike, with every European requirement written into the specification rather than checked at the end. Requirements ### What had to be true * A 28-inch lady’s city bike and a single-speed city bike * A 16-inch kids’ bike built to ISO 8098 * European compliance built into the specification * Export packing that makes the most of each container What we did ## Step by step, decision by decision. The real choices behind the result, in the order we made them. 1. 01 ### Ludhiana, India’s bicycle capital We developed the range with a manufacturer in Ludhiana, Punjab, where India’s bicycle industry is concentrated. OutputManufacturer selection 2. 02 ### Specifications and BOMs, written with the factory A 28-inch lady’s city bike on a 55 cm TIG-welded frame with coaster hub, Dutch-style bar, double-wall alloy rims, reflective tyres, steel mudguards, front carrier and an AirTag mount bridge. A single-speed city bike on a 50 cm TIG-welded frame. OutputSpecification and BOM per model 3. 03 ### A kids’ bike with a localisation plan A 16-inch kids’ bike built to ISO 8098, with a clear plan for what is made where: 22 components made in India and 17 imported. OutputLocalisation plan 4. 04 ### Compliance in the specification Reflectors to ISO 4210, PAH-free grips and parts, REACH-compliant tyres, low-lead tubes, and salt-spray requirements of 500 hours for ED-black parts and 72 hours for zinc-plated parts. OutputCompliance requirements per part 5. 05 ### Quotations, packing and terms We managed the quotations and the export packing: 85% semi-knocked-down in 5-ply cartons, in 40-foot high-cube containers, FOB Mundra to Rotterdam, on 30/70 payment terms. OutputQuotation and packing specification The engineering detail ## The specification, line by line. ### 28-inch lady’s city bike Frame 55 cm, TIG-welded Drive Coaster hub Handlebar Dutch-style Rims Double-wall alloy Tyres Reflective Mudguards Steel Carrier Front Extras AirTag mount bridge ### Single-speed and kids’ bikes City bike frame 50 cm, TIG-welded City bike drive Single speed Kids’ bike 16-inch Kids’ standard ISO 8098 Made in India 22 components Imported 17 components ### Compliance Reflectors ISO 4210 Grips and parts PAH-free Tyres REACH-compliant Tubes Low lead ED-black parts 500 h salt spray Zinc-plated parts 72 h salt spray ### Shipping and terms Packing 85% SKD, 5-ply cartons Container 40-foot high cube Incoterm FOB Mundra Destination Rotterdam Payment 30/70 What changed ## The results. * ### A range ready to quote and build Three models specified line by line, so every quote answers the same questions. * ### Compliance designed in ISO 4210, ISO 8098, REACH and PAH limits sit in the BOM, part by part, from day one. * ### More bikes in every container 85% semi-knocked-down packing in 5-ply cartons makes full use of each 40-foot high cube. * ### Clear commercial terms FOB Mundra to Rotterdam on 30/70 payment terms. What the client got ## Deliverables, in hand. * 01**Specification and BOM per model** Lady’s city bike, single-speed city bike and kids’ bike. * 02**Localisation plan** 22 components made in India, 17 imported, for the kids’ bike. * 03**Compliance requirements** ISO 4210, ISO 8098, REACH, PAH, low-lead and salt-spray targets. * 04**Managed quotations** Quotes against the agreed specification. * 05**Export packing specification** 85% SKD, 5-ply cartons, 40-foot high cube, FOB Mundra. ## At a glance Client WRA Country Netherlands Sector City bikes for the Dutch market Discipline Sourcing * City bikes * ISO 4210 * ISO 8098 * REACH and PAH * SKD packing * FOB Mundra [Start a program like this](https://sourcesquid.co/start/?from=case-wra) Services used ## The services and tools behind this work. [Service**Product sourcing** Named factories, compared on landed cost.](https://sourcesquid.co/sourcing/)[Service**Quality inspections and audits** Every lot checked before it ships.](https://sourcesquid.co/quality/)[Tool**BOM builder** Structure a bill of materials for quoting.](https://sourcesquid.co/tools/bom-builder/)[Tool**Container and pallet loader** See how many units fit a container.](https://sourcesquid.co/tools/container-and-pallet-loader/)[Tool**Test advisor** Which tests your product needs.](https://sourcesquid.co/tools/test-advisor/)[Atlas**Ludhiana cluster** India’s bicycle and cycle-parts hub.](https://sourcesquid.co/india-atlas/clusters/ludhiana/) [← Previous case study**Confidential client** Two RFQs, seven days, quotes that hold.](https://sourcesquid.co/clients/us-automotive-accessories/) [Next case study →**VR** A second supply base in India for a Dutch bicycle maker.](https://sourcesquid.co/clients/vr/) Your turn ## Start your own program. 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